| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-500-083 | Dimensions of Brand Equity for Nestle Crunch Bar, A Research Case | Zaltman, Gerald | Marketing | Strategic Brand Management( MKTG217 ) |
| 2 | 9-501-004 | Brand Report Card Exercise | Lemon, Katherine N.;Bornheimer, Elizabeth;Keller, Kevin Lane | Marketing | Strategic Brand Management( MKTG217 ) |
| 3 | 9-597-002 | Launching the BMW Z3 Roadster | Fournier, Susan;Dolan, Robert J. | Marketing | Strategic Brand Management( MKTG217 ) |
| 4 | 9-607-016 | Bang & Olufsen: Design Driven Innovation | Beyersdorfer, Daniela;Austin, Robert D. | Operations management | Strategic Brand Management( MKTG217 ) |